saCut Amenga-Etego: INTEGRATED MARKETING COMMUNICATIONS (IMC)

saCut Amenga-Etego: INTEGRATED MARKETING COMMUNICATIONS (IMC)

INTEGRATED MARKETING COMMUNICATIONS (IMC)

Marketers are beginning to understand that their brands live in the connections, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Mass communication plays an essential role to inform and educate customers and prospects about brands, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to craft an effective integrated marketing communications plan that delivers clear, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional, digital an social media into a single, cohesive, holistic approach. American Association of Advertising Agencies (also 4A's) in 1989, defining IMC as "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other."[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan. Basically, it is the application of consistent brand messaging across both traditional and non-traditional marketing channels. • The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University refers to IMC as "a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer."[2] IMC is used practically to allow one medium's weakness to be offset by another medium's strength, with elements synergized to support each other and create greater impact. • A more contemporary definition states, "True IMC is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines (paid advertising, public relations, promotion, owned assets, and social media) that are selected and then executed to suit the particular goals of the brand. Instead of simply utilizing various media to help tell a brand's overall story, with IMC the marketing leverages each communication channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. It requires the marketer to understand each medium's limitation, including the audience's ability/willingness to absorb messaging from that medium. This understanding is integrated into a campaign's strategic plan from the very beginning of planning - so that the brand no longer simply speaks with consistency, but speaks with planned efficacy.[5] This concept inherently provides added benefits that include: a singular/synchronized brand voice and experience, cost efficiencies generated through creativity and production, and opportunities for added value and bonus. Integrated Marketing Communications (IMC) weaves diverse aspects of business and marketing together. These include: Prevailing Organizational culture and sub-culture The organization's vision and mission Attitudes and behaviors of employees & partners Communication within the company Four P's Price, pricing plans, bundled offerings Product (product design, accessibility, usability) Promotion Place (point of purchase, in-store/shopper experience) Advertising Broadcasting/mass advertising: broadcasts, print, internet advertising, radio, television commercials Outdoor advertising: billboards, street furniture, stadiums, rest areas, subway advertising, taxis, transit.Online advertising: mobile advertising, email ads, banner ads, search engine result pages, blogs, newsletters, online classified ads, media ads etc. Direct marketing: these would include direct mail, telemarketing, catalogs, shopping channels, internet sales, emails, text messaging, websites, online display ads, fliers, catalog distribution, promotional letters, outdoor advertising, telemarketing, coupons, direct mail, direct selling, grassroots/community marketing, mobile etc. Online/internet marketing: E-commerce Search engine optimization (SEO)Search engine marketing (SEM)Mobile Marketing, Email marketing Content marketing, Social Media ( Facebook, Twitter, LinkedIn, Google +, Foursquare, Pinterest, Youtube, Wikipedia, Instagram)etc. Sales & customer service: These are Sales materials (sell sheets, brochures, presentations)Installation, customer help, returns & repairs, billing. Public Relations: Special events, interviews, conference speeches, industry awards, press conferences, testimonials, news releases, publicity stunts, community involvement, charity involvement & events. Promotions: promotional activities would include: Contests, coupons, product samples (freebies), premiums, prizes, rebates, special events. Trade shows: Activities here may include, Booths, product demonstrations etc. Corporate philanthropy: Donations, volunteering, charitable actions are all considered corporate philanthropy. It is when these varying aspects of business and marketing are weaved together with an integrated approach that an effective campaign can be achieved. REFERENCES: American Marketing association Wikipedia.org Integrated marketing communications by David Pickton (Author), Amanda Broderick (Author) FEB. 2005 American Association of Advertising Agencies The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University

I BROKE THE NEWS - PRESIDENT MILLS IS DEAD

Dear President Mills, I wrote you several open letters when you lived and reigned over Ghana. When You were alive, I met and shook hands with you only once. Now that you are gone, it’s been one year already, a lot of water has passed under the bridge. Many things have changed since your departure which gripped the entire nation for some time. President Mahama is ruling now. Of course he had your blessings. I remember that particular afternoon of your departure of July 24th 2012. At the time, I worked for XFM, a private radio station run by Mr. Herbert Mensah. The man run down the stairs into the radio station studio shouting loudly ‘Sacut, the president is dead’. I went for the computer, and hit on social media instantly whiles he took to the microphone. We broke the news of your demise via the radio station. And that experience has left an indelible mark. I still don’t understand how come I was in the right position to make your death announcement on social media first in Ghana. I don’t want to believe it was a coincidence. I have since your departure, met, spoken and listened to people who were very close to you whiles you were in office. I have learned many new things about you. One of the things I learned about you after your death is that you read the letters I wrote to you. I didn't realize that - at first. I know now because some of the people who were very close to you told me. They told me you wept on one occasion upon reading one of my letters due to half-truths, pure lies and biting lyrics laced in it. When I heard that for the first time, I was deeply saddened and full of remorse though I did not weep. To be truthful I did not come to your funeral partly because of guilt for some of the things I said about you whiles you were alive. But also because I don’t like joining the crowd so I have been following from a distance. It has given me a chance to reflect on many of those things. And I realize that indeed, I was unfair to you in many of my writings and utterances. On many occasions, I wrote things about you, and to you without really knowing for a fact if what I am saying is true or not. Other times, I based what I said to you in those letters and articles on hear say. I was consumed by an evil genius who just wanted to discredit you by all means. There were times I wrote about you purely out of malice. Upon reflection, it is obvious to me I had no basis in making many allegations against you or making aspersions on you. Now that you are gone, I know better, I cannot undo the damage of my misadventure. What I can do is to openly admit – and show remorse – as I am doing now, not to say that I have suddenly abandoned by views on you but to show that I am human and my actions can be manipulated by irresistible forces but who is not afraid or ashamed to admit his weakness. Even though I feel sorry about some of the things I said to you and about you when you were alive, and the biting lyrics with which I said it, I still want you to understand that I really never admired you. I don’t think you succeeded in your political endeavors. Many people will be offended by this plane opinion - understandably because they think opposite. And many of these people who admired, loved and praised you hate me so much today as you are gone simply because of our diverse conclusions about you. As for me, I don’t hate them. I see them as my brothers and sisters who disagree with me as you always preached whiles alive. Unfortunately, some of your disciples are not practicing what you preached. They hate me bitterly because they saw you weep over some of my malicious letters. Indeed, they read them for themselves. And even though they all say that you were a forgiving person, some of them fail to learn from your virtues for which reason they can’t forgive some of us. But if what they say about you being a truly peaceful person is true, I know you will forgive me – even from the ancestral world. If you were here today, I would have physically come to kneel down and hold your legs. The good thing is that there are a few good men among those people who worked with you, and who you left behind. There is hope we can make amends. God be with you till we meet again Amenga – Etego 'Commandante' SaCut – The writer is a Multi – media journalist, political activist, broadcaster and ghost writer

POWER EXTINCTION IN THE NDC

First, they said the Rawlings' were ''finished'' because the Ahwois were in - charge with #1. Now they say the Ahwois are ''finished'' because the Mahamas are in - charge with #1. So we can tell who is next to 'finish' in the line of ''power extinction'' in the NDC. Just we can't tell who is next to be in - charge I guess a lot of that will depend on the outcome of upcoming national delegates congress in November where we should expect ''Mahama camp'' ''Ahwois camp'' ''Mosquito camp'' ''Rawlings camp'' ''Wayo wayo camp'' etc etc. I just can't wait for campaign to start because i feel a mad rush of political blood in my veins....;;)) My camp is national youth organizer and propaganda secretary positions in the national executive committee of the NDC which my friends and allies are in cahoots with me to annex. In case your eyes are on the same price, and you're not in our clique, you are here by declared our ''political enemy'' - and we will not treat you with kids gloves - between now and congress. Do you understand?? Last time they stole the verdict and short - changed the NDC youth. This time is retribution time.. http://www.modernghana.com/news/258813/1/ndc-youth-finger-mills.html

Ken Kuranchie's foolish bravado - 10 days in solitude for a medal!

There are two friends of mine. One is wise. The other is foolish. The one is called sammi Awuku, an' the other is K.A Kuranchie. I have hosted Ken on my radio show severally and have worked on several news paper publications with him. He is my friend. As for Sammi Awuku, yes, i have hosted him on radio as well - but beyond that I have been drinking Black Label with him. He is also my friend. Ken is older than Sammi. Ken likes to talk with verbosity. He enjoys making allegations - totally unsubstantiated. And he loves to twist stories maliciously. He is die in the wool NPP journalist. I don't know if his newspaper has been rented by the NPP. Sammi likes -to be so sure of himself. He Believes a lot in conspiracy theories and known for his ability to outwit his group members - be it AFAG or LMVC groups - he always has the last laugh with his peers. These two friends of mine are brave guys. They say a lot of things without thinking about the consequences. But beyond bravery, a soldier needs discretion, some wisdom, some instinct to stay alive or even uncaptured on a battle field. Ask the soldiers, they will attest to it. I am a commandante so I know. This is where there is a clear difference between those two guys. Sammy applied his sixth sense on the battle field. He dared the SC judges, called them *hypocritical and selective* refused to apologize on radio -even rejected an apology on his behalf by Kwesi Pratt - at first. Later in the witness box, though brave, but wiser, sammi upon realizing the mightiness of the SC, humbly ate back his words or perhaps, he was made to vomit them out and was punished leniently without criminal conviction. His political future is intact and unbruised. Mr. kuranchie on the other hand, having been possessed by uninformed bravado, and utter folly, chose to make sammi Awuku's vomit his own dinner. He repeated, emphasized and re - echoed sentiments that sammi Awuku had already denounced by him self before the SC judges a day earlier. What sort of prudence dictates such an action from Ken? Only Mr. kuranchie - and perhaps his pro bono lawyer 'azar' Ata-kyea - can tell us. So like the brave but foolish soldier on the battle field, Mr. kuranchie has been captured, and caged for 10 reflective days in solitary confinement. For what? Foolish bravado!! SaCut ''Commandante'' Amenga - Etego - the writer is a multi - media journalist, broadcaster, ghost writer and political activist in Ghana

RE: ATTORNEY GENERAL FAILED TO PURSUE WATERVILLE CASE DUE TO MISSING DOCUMENTS: GOVERNMENT AND ATTORNEY GENERAL STOP THE LIES – BY MARTIN A. B. K. AMIDU

I have read the online reportage in citifmonline, of 23rd June 2013, a vilifying statement made about me by one Victor Kojoga Adawudu who is described as a member of the National Democratic Congress (NDC) Legal Team. Mr. Adawudu accuses me in some portions expressly and in other portions impliedly of having taken away some documents from the Attorney General’s Department resulting in the latter’s inability to pursue claims against Waterville and Woyome. I write to refute the allegations as baseless, false, malicious and libelous publications intended by the office of the Attorney General to vilify me for fulfilling my constitutional obligation of defending the 1992 Constitution pursuant to Articles 2 and 3 thereof. I returned from New York on 22nd December 2011 having made up my mind never to take possession of the Waterville/Woyome file or allow it to be left in my office. This was because I was lucky to have travelled to the 10th Session of the International Criminal Court at the United Nations Head office in New York with Mr. Cecil Adadevoh, a Senior State Attorney. When the Woyome judgment debt scandal broke out in New York, the Acting Director of Public Prosecutions who had also travelled with me to New York came to inform me that Mr. Cecil Adadevoh had told her he was the Attorney working up to Mr. Samuel Nerquaye-Tetteh (Chief State Attorney) on the case. I debriefed Mr. Adadevoh in the presence of the Acting Director of Public Prosecution and he disclosed amongst other things that the office did not have the original docket on the Waterville/Woyome cases. It transpired that the Attorney General’s Department had all along been using an incomplete file allegedly built by Mr. Nerquaye-Tetteh without a copy of any of the two signed contracts dated 26th April 2006 on file. Consequently, on 23rd December 2011 when the file was brought to my office by the Chief State Attorney, Samuel Nerquaye-Tetteh, in the company of the Solicitor-General (Mrs. Amma Gaisie) for my first briefing on the Alfred Agbesi Woyome judgment debt scandal which had infected the Ghanaian political environment, I never took custody of the file or permitted it to be left in my office. I am out of that office but I hope Mr. Adadevoh would be honourable enough to confirm that anytime he wanted me to have the file I asked him to make available to me only photocopies of the relevant pages we had discussed. There was, therefore, no way by which I could have taken copies of the documents from Waterville/Woyome files to deprive that Office of pursuing the cases when I left office. Incidentally, the exhibits annexed to the Attorney General’s Statement of 1st Defendant’s Case prepared, signed, and filed in the Supreme Court by Chief State Attorney, Mrs. Dorothy Afriyie-Ansah, which contains documents which were not in the incomplete file exposes the lies being supplied by the Attorney General’s office to the NDC Legal Team with the active approval of the Government to vilify me as a documents’ thief. For example, the two signed contracts with Waterville dated 26th April 2006 were not on the file at the time the settlements were made but upon my advice the Attorney General’s Department got copies which were duly filed. The story Mr. Nerquaye-Tetteh told the Deputy Attorney General, Barton Odro, the Solicitor General, Amma Abuakwa Gaisie, the Chief Director, Ahmed Suleiman and my poor self at the meeting of 23rd December 2011 was that the original file got missing since 2006 when he delivered the file to the then, Attorney General, Hon. Joe Ghartey, who never returned same when he was leaving office in 2009. I asked Mr. Nerquaye-Tetteh whether he delivered the file to Hon Joe Ghartey through the approved process by ensuring it was signed and received at the Attorney General’s office. He said: “No!”. I asked him what evidence he had that he delivered the file to Hon. Joe Ghartey to enable me write to Hon. Joe Ghartey to return the file or indicate the officer with whom he left it in the Ministry. Mr. Nerquaye-Tetteh replied that he had none. He indicated that the file in his current possession was built by him from scratch that was why the documents were incomplete. I asked the Solicitor-General to ensure that her office contacted the Ministries and Departments involved in the case to have copies of at least the signed contracts on file before an investigation came to discover that the Attorney General’s office at that time settled the cases without seeing signed copies of the contracts. I instructed the Solicitor-General, Mrs. Amma Abuakwa Gaisie, as the head of the Civil Division of the Attorney General’s office on 23rd December 2011 to supervise the building of a complete file on the Waterville/Woyome case and assumed it had been done. I left office in the evening of 19th January 2012 without being allowed to hand over or say good bye to the staff. Does the fact that the Attorney General was permitted by the technical staff to settle the alleged Waterville/Woyome judgment debts without reading the complete file not reflect disgracefully on the Solicitor General who is presumed to be the most technically knowledgeable legal officer in the Department and also as head of the Civil Division? On 13th January 2012 Captain Kojo Tsikata (Rtd), former PNDC Member, who I considered a mentor persuaded me forcefully in the Chief of Staff’s conference room not to resign but to pursue the objects of the June 4 and the 31st December Revolution by ensuring that I went to Court to retrieve the Woyome monies for Ghana. I had in writing demanded a draft amended Writ, and Statement of Claim to the Woyome case from the Solicitor General for my further action before filing at the High Court on 16th January 2012 which she never produced as at the close of work of Friday 13th January 2012. I respected Captain Tsikata as a mentor and elder, and acceded to his pleas. I then called the Acting Chief Director to summon the Solicitor General, Mrs. Nana Dontoh, and Mrs. Afriyei-Ansah, (both Chief State Attorneys) to wait and meet me in my office to start the processes of drafting and filing the amendment on Monday. I explained to the meeting what was to be done to retrieve the monies not only from Woyome but also how we were to join Waterville and Austro Invest to the suit after the High Court had granted us the amendment of both the writ and statement of claim. I directed the Chief Director to make available all logistics to enable the officers assembled to work on the Saturday and Sunday. I explained to the team when we met on Sunday evening why each of the reliefs was couched in the manner it was written and what informed each paragraph of the Statement of Claim. I repeated several times that we had to join Waterville and Austro Invest to enable us move the High Court to refer the constitutional issues to the Supreme Court as our ultimate aim. Why did the Solicitor General not ensure the joinder of Waterville and Austro Invest to the suit when the amendments were granted? I had settled the pleadings in such a way that no further amendment was needed after the joinder. There was no way the office could prove its case without joining at least Waterville to the action. The judgment and orders of the Supreme Court delivered on 14th June 2013 now makes the case against Woyome easy as he would be unable to rely on anything related to the Waterville contracts of 2006. Mr. Adawudu should have known that not being a member of the Attorney General’s Department, even a fool will know that his falsehood that I took office documents away when my appointment was revoked was fed to him by the Government through the Attorney General’s office. The Solicitor General and her office who passed on the falsehood to the current Attorney General should be ashamed of themselves for maligning me just because I undertook a defence of the 1992 Constitution when the office failed to advice the then Attorney General that international business or economic transactions such as the Waterville and Isofoton contracts could not be settled when they had not been approved by Parliament. In any case was it not the same Solicitor General who supported Nerquaye-Tetteh’s memorandum in her memo of 3rd November 2011 to me requesting me to authorize the withdrawal of the Woyome action pending at the High Court and to make further payment to Woyome which I refused to endorse? At that time I had not yet been informed as the Attorney General that Nerquaye-Tetteh was suspected of having been paid an amount GH¢400,000.00 by Woyome, half of which he used to deposit for a house at Ridge and the other half used in buying treasury bills. It was later alleged that the cheque was issued in the name of his wife. Under the watch of the Solicitor General, her officers were operating on incomplete files in settling unconstitutional contracts, so why am I being accused unjustifiably by the Government which is still comfortable working with the Mr. Nerquaye-Tettehs and their likes. Background checks I quickly made on Mr. Victor Kojoga Adawudu indicates that he was a junior in Awoonor Law Consultancy (ALC) who arbitrated the alleged Waterville claims and awarded Waterville the 25 million Euro which the Supreme Court ordered to be refunded on 14th June 2013. He moved out of Awoonor Law Consultancy just a few months ago to set up chambers with friends at Adabraka. This is the member of the NDC Legal Team who is being used by a former partner in Lithur Brew & Company (Lawyers for Austro Invest) who is now Attorney General to vilify me for allegedly taking office documents away when I left office. The use of a political party’s legal team to vilify a senior member of that political party without any sanction from the political party sends a wrong signal when the Constitution of that party mandates a defence of probity, and accountability. The founder of the NDC has shown NDC and the Government what the NDC stands for but alas those now in control cannot hear nor see the way to probity and accountability? Finally I have to say that the Government and those subgroups in the NDC who are against the results of the two Supreme Court judgments have persistently endangered my life and personal security since I commenced my action in the Supreme Court in June 2012. By continuing to vilify me even after the Supreme Court has spoken the Government and its aggrieved party friends are literally informing the foreign companies and other aggrieved Ghanaians that they are at liberty to endanger my life and personal security. Whatever happens, I, Martin Alamisi Amidu will not regret dying for defending the Constitution and people of Ghana – Ghana a naturally rich country in which the vast majority of the youth, even with university degrees, are unemployed and poverty is avoidably daily extinguishing the lives of my fellow citizens. Fear is the enemy of Change! Martin A. B. K Amidu Post Script I phoned Mr. Charles Takyi-Boadu of Daily Guide at 3:20 pm today, 27th June 2013, to thank him for reading my current thoughts by re-publishing a previous story under the title: “My Life in Danger Martin Amidu cried Out” yesterday. I told him my statement of rejoinder to the accusation of my theft of documents from the Attorney General’s office will be posted today to appear on my webpage tomorrow morning. I asked him to send me his email address so I could send him a copy, which he did. At 3.58 pm the National Security Coordinator phoned to say he had just returned from abroad and read the concerns about my security and wanted us to talk. I asked him to read an email I had sent to him on Friday 21st June 2013 first and let us continue talking. I add this post script to this statement for purposes of accountability and transparency to the public as I completed this statement of rejoinder on 24th June 2013 but had to let it abide my statement of rejoinder in answer to the Ministry of Information and Government’s allegation of my failure to name the names of those who committed the gargantuan judgment debt crimes against the people of Ghana. That statement of rejoinder was published on 26th June 2013. Long live the concept of “Ghana First”.

MY TRIBUTE TO MARTIN AMIDU: HOW TO WIN SOME AND LOSE SOME, BUT WIN, ULTIMATELY

The NDC government’s dismissal of Martin Amidu was Ghana’s gain. When the government thought that it had gotten rid of the irritating pain in its backside by firing Martin as Attorney-General, it only gave to Ghana, a reluctant hero and champion. I do not agree with all of Martin’s positions, which is natural. But I must applaud his dogged, fighting spirit. In the face of the blatant stealing of this nations’ monies by a cabal with obvious official participation and complicity, the shameful and reprehensible cheering and defence of the stealing (notably by persons working in the office of the then President, at least one of whom has now been rewarded with a Ministerial appointment), the appalling and inexcusable ‘interim’ non-investigation by EOCO, and the shocking and scandalous lack of interest in prosecuting the civil recovery and the crime (until recently, and I must commend the current AG for this), many of us could only speak and write. NOTE: To date, the government had taken absolutely no step to recover the monies paid to Waterville!! But Martin would not take all of that rubbish lying down. He took it a step further. He went to court against Waterville, Woyome and the Attorney-General, at his own expense. Today, I sat in court when the judgment was delivered. I left in awe of the man. Some of his claims were upheld and others were dismissed. Yet the court, without any equivocation or prevarication, was unanimous and undivided in its high praise and commendation of Martin and his vigilante role. I now turn to my summary of what I heard the court say. The Unanimous Decision (9-0), by Dr. Date-Bah JSC Waterville: the contracts entered into between the Government and Waterville, were unconstitutional since parliamentary approval was not obtained, in breach of article 181(5) of the Constitution for the international business transaction to which the Republic was a party. All payments made to Waterville (both after the consultants’ appraisal and after the alleged mediation) were therefore unconstitutional. They did not fall properly under the sparing circumstances under which a person whose contract is declared void for being in breach of the Constitution would be entitled to restitution. Waterville was ordered to refund all monies paid to if by the government, including the Euro 25 million paid to it by the government after mediation. Woyome: the court dismissed the claims/reliefs sought against him on the ground that they did not raise any constitutional interpretation/enforcement issues under article 181(5), which would have properly trigger its exclusive and special jurisdiction. The key question affecting Woyome, is whether or not there was a contract between the Government and Woyome at all. Indeed, in Woyome’s own Statement of Claim in his action at the High Court, he does not show any contractual basis for his claim. Thus a determination as to whether or not there was a contract or a cause of action at all, is one that should be determined by the High Court, as it did not involve any constitutional issue for interpretation or enforcement. Attorney-General: The court took note of the claims against the state’s legal representatives for their actions in the matter and stated that those claims, also, did not involve any constitutional issue for interpretation or enforcement, and as such dismissed them and advised the Plaintiff to pursue those claims before a High Court. Conduct of named lawyers (particularly for Waterville and Woyome): The court referred Martin’s claims against the lawyers in the matter to the Disciplinary Committee of the General Legal Council and stated that the Plaintiff may continue his complaint in that forum. It ordered the SC Registry to serve a copy of its judgment on the GLC for further action. Obiter, by Jones Dotse JSC: This was the more dramatic and striking opinion. He concurred with the unanimous decision, but decided to read what he termed a “commentary.” His Lordship pulled no punches, barred no holds and took no prisoners when he excoriated the lawyers who acted in the matter, particularly for Waterville and Woyome. He stated that there was sufficient evidence (particularly the now famous Tetteh & Co. letter) that there was no contract to be enforced, but that Waterville and Woyome had an “alliance to create, loot and share” Ghana’s resources. He noted how Waterville and Woyome (using different lawyers) were first opposed to each other, then started acting together using the same lawyer (Waterville’s lawyer) to recover the monies they received, and then before the Supreme Court, that same lawyer now only appeared as Waterville’s lawyer. He stated that there was no sound legal basis for their claims, and that the lawyers should have known this and advised their clients, instead of leading them in the matter. Both Dr. Date-Bah and Dotse JJSC highly recommended Martin Amidu for his work. Dotse JSC pointed out that Martin has had to fight alone without any help, especially from civil society. My Conclusion: Martin has won; not for himself, but for Ghana. In the process, he has put us all to shame. source: Ace Ankomah